Running the Numbers
In this lessonThe simple maths behind a digital product, and why a small account can still make real sales.
The Only Formula You Need
Most beginners assume they need a huge following before anything sells. They don't. What matters is this:
Traffic × Conversion rate × Price = Revenue
Here's what that looks like for a small account:
- 4,000 profile visits in a month
- 2.5% tap through to your sales page = 100 visitors
- 4% of those buy = 4 sales
- At €29 each = €116 that month
Raise the price to €39 with exactly the same funnel and it's €156. Nothing else changed. That's why pricing (Lesson 3.1 - Setting Your Price) deserves real thought.
Where The Growth Comes From
- More traffic: every Reel you post stays on your profile and keeps bringing visitors
- Better conversion: a clearer bio, a faster DM, a sharper sales page
- Better price: once you have proof, a higher price or a premium tier
Two sales a day at €29 is roughly €1,740 a month before fees, refunds and tax. That's not a viral number. It's a small, steady system.
Be realisticThese numbers are examples, not promises. Your results depend on your niche, your content and how consistently you show up.